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Prof. Dr. Dirk-Mario Boltz

Professorship for Marketing
Professor

T: +49 (0)30 30877-1161
E: dmboltz@hwr-berlin.de


Visitor's address
Schöneberg Campus
Building B
Room 554
Badensche Straße 50-51
10825 Berlin

Postal address
Hochschule für Wirtschaft und Recht Berlin
Schöneberg Campus
Badensche Straße 52
10825 Berlin
Germany

 

Academic and Professional Career

  • 1984-89: Studied Social and Commercial Communication at the University of Arts in Berlin; obtained Diploma in Communication Studies
  • 1989-94: Academic research assistant at the Institute for Social and Commercial Communication at the University of Arts in Berlin; specialist field – Communication Planning
  • 1993: Awarded doctorate (Dr. Phil) at the University of Arts in Berlin
  • 1990-95: Head of Marketing Communication and Conceptual Design at the company K/Plex Konzepte für Kommunikation GmbH in Berlin (today Plex Group)
  • 1996-2005: Professor of Commercial Communication at the College of Anhalt (FH), University of Applied Sciences, Bernburg campus - Economics Faculty
  • since 1995: Freelance consultant in Marketing and Communication
  • since 2001: Member of the board of the DWG, (German Society for Marketing Science), in Bonn; President from 2001 to 2005
  • since 2002: member of advisory board of the ICW, (International Centre for Marketing and Media Research), in Hamburg
  • since April 2005: Professor of Marketing at Berlin School of Economics and Law

Key Aspects of practise

  • Evaluation of marketing communication tools
  • Consulting on questions of brand communication
  • Concepts of experience-oriented marketing communication
  • Focus on print-media, telecommunications and automotive industries

International contacts (e. g.)

  • Member of the board of the DWG (German Society for Marketing Science), in Bonn
  • Member of advisory board of the ICW, (International Centre for Marketing and Media Research), in Hamburg
  • Member of the DGPuK, (German Society for Publishing and Communication Research), in Munich
  • Member of the AfM, working group for professors of Marketing at universities of applied sciences

Expert for

  • Communication policy
  • Brand management
  • Emotions in marketing communication

Key Aspects in Teaching

  • Communication Policy and Consumer Behaviour
  • Information and Communication Management in Marketing
  • Marketing projects
  • Consumer Behaviour

Research Projects and Fields

  • Efficiency in brand management
  • Emotions in marketing communication

Selected, current Publications

  • Konstruktion von Erlebniswelten: Kommunikations- und Marketingstrategien bei CAMEL und Greenpeace. Berlin: Vistas 1994.
  • Nachrichten-Magazine erleben. Die feinen Unterschiede zwischen SPIEGEL- und Focus-Lesern - Eine Studie zur erlebnispsychologischen Differenzierung von Leserschaften. Gemeinsam mit Horst Nowak und Thomas Perry. In: Stiftung Lesen/DER SPIEGEL: Magazinqualität-Leserqualität. Schriftenreihe "Lesewelten". Bd. 1. 1998. S. 57-77.
  • Marketing by Worldmaking. Folgenreiche Begegnung zwischen Mensch und Marke. Ideen, Strategien, Erfolge. Frankfurt am Main: Deutscher Fachverlag 1999.
  • Integrierte Markenkommunikation: In die Rolle der Konsumenten schlüpfen.In: Events. The Magazine for Meetings, Fairs, Incentives 1/2001. S. 18-21.
  • Wieviel Event verträgt der Mensch? Chancen und Grenzen professioneller Event-Kommunikation. In: Krzeminski, Michael (Hg.). Professionalität der Kommunikation. Medienberufe zwischen Auftrag und Autonomie. Köln: Halem 2002.
  • Effizienz in der Markenführung. Gemeinsam mit Wilfried Leven (Hrsg.). Hamburg: Gruner+Jahr AG & Co KG,. DIE STERN BIBLIOTHEK 2004.