Prof. Dr. Harald Rüggeberg

Department of Business and Economics
Professor for Business-to-Business Marketing

T: +49 (0)30 30877-1176
E: hruegge(at)

Visitor's address
Schöneberg Campus
Building B
Room 341
Badensche Straße 50-51
10825 Berlin

Postal address
Hochschule für Wirtschaft und Recht Berlin
Schöneberg Campus
Badensche Straße 52
10825 Berlin


Academic and Professional Career

  • 1990: Degree in Business Administration at the TU Berlin
  • 1990-1995: Research assistant to the Chair of Marketing (Prof. Dr. V. Trommsdorff) at the TU Berlin
  • 1995-2000: Marketing director and deputy managing director of a medium-sized manufacturer of environmental measuring technology
  • 1996: Doctorate (Dr. rer. oec.); title of dissertation: “Strategic market-entry behaviour of young technology enterprises”
  • since 2000: Professor of Marketing, in particular Business-to-Business Marketing at the FHW Berlin / BSEL
  • since 2001: academic responsibility for the MBA course for medium-sized businesses

Key Aspects of practise

  • Strategic management in business markets
  • Innovation management
  • Customer relation management
  • Entrepreneurial management


  • Awarded the 1997 bifego (a business institute for research into business start-ups and organisation) prize of the University of Dortmund for doctoral dissertation

External relations

  • Anglia Polytechnic University, Cambridge - in the context of the MBA course for medium-sized businesses

Key Aspects in Teaching

  • Strategic management and marketing
  • Marketing in the start-up phase of businesses
  • Innovation management and company development
  • Business-to-business marketing

Selected, current Publications

  • Marketing-Nachwuchs: Firmen erwarten flexibles und pragmatisches Handeln, in: absatzwirtschaft, 1/2002, S. 90-92
  • "Fallstudie Minisol", S. 45-5, in: Frank, H. / Klandt, H., Gründungsmanagement - Fallstudien, München 2002
  • Strategisches Markteintrittsverhalten junger Technologieunternehmen, Wiesbaden 1997
  • Fallstudienbeiträge zum Technologie- und Innovationsmarketing in: Trommsdorff, V. (Hrsg.), Fallstudien zum Innovationsmarketing, München 1995