Prof. Dr. Andrea Plinke

Department of Business and Economics
Professorship for International Marketing
Professor

T: +49 (0)30 30877-1174
E: aplinke@hwr-berlin.de


Visitor's address
Schöneberg Campus
Building B
Room 432
Badensche Straße 50-51
10825 Berlin

Postal address
Hochschule für Wirtschaft und Recht Berlin
Schöneberg Campus
Badensche Straße 52
10825 Berlin
Germany

 

Academic and Professional Career

  • 1977-1982: Studied at and graduated from the Faculty of Economics at the Ruhr University of Bochum
  • 1987: Obtained doctorate (Dr. rer.oec.) from the Faculty of Economics at the Ruhr University of Bochum
  • 1988-1991: Head of Marketing in the area of environmental technology at the Thyssen Group
  • 1991-1993: Professor of Business Administration (specialising in Marketing) at the University of Applied Sciences in Osnabrück
  • 1992: Commissioned to develop a course of study in Business Administration at the University of Applied Sciences in Brandenburg/Havel
  • 1993: Appointed professor at the University of Applied Sciences in Brandenburg/Havel
  • Since 1994: Professor at the FHW Berlin / Berlin School of Economics and Law (BSEL)
  • Since 1991: Work on questions of management and technology in the consultancy and training sector
  • Various honorary activities in the field of education and higher education policy

Key Aspects of practise

  • Marketing and strategy in international marketing
  • Marketing of investment goods
  • Marketing of services
  • Not-for-profit marketing

Key Aspects in Teaching

  • Marketing and strategy in international marketing
  • Marketing of investment goods
  • Marketing of services
  • Not-for-profit marketing

Research Projects and Fields

  • Marketing and strategy in international marketing
  • Marketing of investment goods
  • Marketing of services
  • Not-for-profit marketing