International Marketing Management

Master of Arts (M.A.)

This post-graduate programme takes an international approach to combining theory and practice in providing the broad business administration skills needed in Marketing Management. It builds on the knowledge gained from undergraduate courses, sustainably expands skills and provides opportunities for students to independently develop creative solutions. The programme provides the skills needed to analysis and identify goal-oriented operative and strategic measures, and implement them in new and diverse settings. The individual modules are strongly interactively structured, which not only encourages the participants' presentation skills and powers of articulation but also integrates their wealth of experience and insights into the mastering of complex issues.

• Key Facts
• Career Prospects
• Structure
• Admission
• Fees and grants

Key Facts

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Career Prospects

The Berlin School of Economics and Law (BSEL) awards successful students on this programme the internationally recognised Master of Arts (M.A.) degree. The International Marketing Management programme provides the skills to effectively take on demanding management and executive tasks in companies active in international markets and is recognised as qualifying graduates to apply for posts in the senior German civil service - in line with the joint guidelines agreed by the Standing Conference of the Interior Ministers of the Länder (Innenministerkonferenz) and the Standing Conference of the Ministers of Education and Cultural Affairs of the Länder in the Federal Republic of Germany (Kultusministerkonferenz).

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Structure

The first semester contains foundation modules and the second semester specialist in-depth studies. The third semester is reserved for the researching and preparing the thesis. If a student takes a placement, the programme extends from three to four semesters. Teaching is entirely in English, giving students an opportunity to sustainably improve their comprehension and speaking skills in an English context. This approach also reflects the standard requirements for applicants hoping to work in international companies.

Classes are conducted in a combined lecture/seminar format where students are expected to play an active part. Case studies form one main plank in teaching since this allows the expertise acquired to be applied to real-life issues and problems in practice.

Curriculum

• Module descriptions
• Study Plan

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Admission

Applicants must fulfil the following requirements:

• Bachelor's or equivalent degree
• At least 210 credit points (applicants with 180 European credit points will be required to obtain the additional 30 credit points by completing a placement in the third semester, i.e., the programme will then last four semesters)
• Excellent English skills equivalent at least to B2 on the CERF (Common European Reference Framework).
• Evidence specifically of having completed undergraduate courses in Marketing totalling at least 15 credit points
• Letter of motivation in English
• Curriculum Vitae in English

Admission Restriction

If there are more applicants than places, the programme follows a NC (numerus clausus) procedure.

Application Deadlines

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Fees and grants

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