International Marketing Management

Master of Arts (M.A.)

This post-graduate programme takes an international approach to combining theory and practice in providing the broad business administration skills needed in Marketing Management. It builds on the knowledge gained from undergraduate courses, sustainably expands skills and provides opportunities for students to independently develop creative solutions. The programme provides the skills needed to analyse and identify goal-oriented operative and strategic measures, and implement them in new and diverse settings. The individual modules are strongly interactively structured, which not only encourages the participants' presentation skills and powers of articulation but also integrates their wealth of experience and insights into the mastering of complex issues.

Key Facts

Faculty Faculty of Business and Economics
Degree Master of Arts (M.A.)
Structure Full-time
Start Winter semester (1 October)
Duration 3 semesters (4 semesters for students required to complete a placement)
Accreditation ZEvA (Central Evaluation and Accreditation Agency)
Programme Intake 35

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Career Prospects

The Berlin School of Economics and Law (BSEL) awards successful students of this programme the internationally recognised Master of Arts (M.A.) degree. The International Marketing Management programme provides the skills to effectively take on demanding management and executive tasks in companies active in international markets and is recognised for qualifying graduates to apply for posts in the senior German civil service - in line with the joint guidelines agreed by the Standing Conference of the Interior Ministers of the Länder (Innenministerkonferenz) and the Standing Conference of the Ministers of Education and Cultural Affairs of the Länder in the Federal Republic of Germany (Kultusministerkonferenz).

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The first semester contains foundation modules and the second semester specialist in-depth studies. The third semester is reserved for the researching and preparing the thesis. If a student takes a placement, the programme extends from three to four semesters.


Classes are conducted in a combined lecture/seminar format where students are expected to play an active part. Case studies are a major part of teaching since this allows the expertise acquired to be applied to real-life issues and problems in practice.

Language of Instruction English
Location Berlin
Placement Students who have completed a bachelor’s degree with less than 210 ECTS (European Credit Transfer System) will be required to complete a work experience placement in the third semester worth 30 ECTS. Students with a bachelor’s degree worth 210 ECTS who have already done supervised work experience during their undergraduate programme may, if they wish so, also take a voluntary placement in the third semester.

Students who were not awarded with ECTS during their undergraduate programme (usually from outside the European Union), will not be asked to complete a placement.
International Cooperation The BSEL has close contacts to all over the world.


1st Semester
  • Module 1: Strategic Marketing
    Management and Marketing
  • Module 2: International Marketing and
    Sales Management
  • Module 3: Current Issues in Marketing
  • Module 4: Consumer and Corporate
    Buying Behaviour
  • Tutorial seminar (General Skills)
2nd Semester
  • Module 1: Online Marketing
  • Module 2: Service Marketing*
    * subject to change
  • Module 3: Marketing Project
  • Module 4: Project Management or other Master Pool Elective
  • Tutorial seminar (General Skills)
3rd Semester
  • Colloquium
  • Master Thesis
  • Research Seminar

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Applicants must fulfil the following requirements:

  • Bachelor's or equivalent degree Business Studies
  • Excellent English skills equivalent at least to B2 on the CERF (Common European Reference Framework) e.g. TOEFL iBT 87, IELTS 6.0 and CAE.
  • Evidence specifically of having completed undergraduate courses in Marketing totalling at least 15 ECTS
  • Letter of motivation in English
  • Curriculum Vitae in English
  • GMAT with a score of 600 or above
    (applies only to non-EU / non-EEA degrees; in this case an English proof is not necessary)

Admission Restriction

If there are more applicants than places, the programme follows a NC (numerus clausus) procedure.

Application Deadlines

Summer Semester Winter Semester
Applicants with a degree from a German university - 15.04.–15.06.
Applicants with a degree from a university abroad - 15.04.–30.05.

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Fees and grants

Semester fee Please click for current semester fee information
Tuition fee None
Grants Students may be able to apply for BAföG (German citizens) or DAAD (non-EU citizens) grant.

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Student Counselling
(for prospective students)



Coordination (for students)

Heike Koch
Tel. +49 (0)30 30877-1396