Prof. Dr. Andrea Plinke

Department of Business and Economics

Professor of International Marketing

+49 30 30877-1174

Postal address
Hochschule für Wirtschaft und Recht Berlin
Badensche Straße 52

10825 Berlin

Visiting address
Campus Schöneberg
Building B, Room B 4.32
Badensche Straße 50-51
10825 Berlin

1977-1982: Studied at and graduated from the Faculty of Economics at the Ruhr University of Bochum

1987: Obtained doctorate (Dr. rer.oec.) from the Faculty of Economics at the Ruhr University of Bochum

1988-1991: Head of Marketing in the area of environmental technology at the Thyssen Group

1991-1993: Professor of Business Administration (specialising in Marketing) at the University of Applied Sciences in Osnabrück

1992: Commissioned to develop a course of study in Business Administration at the University of Applied Sciences in Brandenburg/Havel

1993: Appointed professor at the University of Applied Sciences in Brandenburg/Havel

Since 1994: Professor at the FHW Berlin / Berlin School of Economics and Law (BSEL)

Since 1991: Work on questions of management and technology in the consultancy and training sector

Various honorary activities in the field of education and higher education policy

Marketing and strategy in international marketing

Marketing of investment goods

Marketing of services

Not-for-profit marketing

Marketing and strategy in international marketing

Marketing of investment goods

Marketing of services

Not-for-profit marketing

Marketing und Strategie im Internationalen Marketing,

Investitionsgüter-Marketing,

Dienstleistungsmarketing,

Not-for-Profit-Marketing