Prof. Dr. Sonja Klose

Department of Business and Economics

Professor of Marketing

Prof. Dr. Sonja Klose

+49 30 30877-1375

Postal address
Hochschule für Wirtschaft und Recht Berlin
Badensche Straße 52

10825 Berlin

Visiting address
Campus Schöneberg
Building B, Room B 2.58
Badensche Straße 50-51
10825 Berlin

since 2021: Professor of Marketing at HWR Berlin

2011-2021: Lecturer/Professor (FOM Hochschule für Oekonomie & Management, SRH Hochschule, ESCP Business School)

2016-today: Consulting/Training/Coaching

2006-2016: Marketing Executive (WHU, xx-well.com, friendsurance, LucaNet)

2007: Ph. D. (Dr. rer. pol., WHU – Otto Beisheim School of Management, summa cum laude)

2003: German Diploma in International Business Studies (University of Paderborn)

Digital Marketing

Marketing in general

Social Media

Customer Relationship Management

B2B-Marketing

Services Marketing

Marketing in general

Digitale Marketing

Social Media Marketing

Customer Relationship Management

Marketing in E-Sports

Digital Marketing

Customer Relationship Management

Digital Marketing

Marketing in general

Customer Relationship Management

B2B-Marketing

Services Marketing

Benoit, S./Klose, S./Wirtz, J./Andreassen, T. W./Keiningham, T. L. (2019): Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources, Journal of Service Management, 30 (5), pp. 524-548.
Highly Commended Paper in the 2020 Emerald Literati Awards for Excellence

Benoit, S./Klose, S./Ettinger, A. (2017): Linking service convenience to satisfaction: dimensions and key moderators, in: Journal of Services Marketing, 31(7), pp. 527-538.

Klose, S. (2008): Gefährdung existierender Kundenbeziehungen, Frankfurt a. M.: Peter Lang (ISBN: 978-3-631-57384-6).

Möller, S./Fassnacht, M./Klose, S. (2008): Defensive Relationship Marketing: Avoiding Decreasing Sales from Customers in Consumer Goods Mass Markets, in: Journal of Relationship Marketing, 7 (2), pp. 197-215.

Möller, S./Fassnacht, M./Klose, S. (2007): Relationships at Risk: Relationship Marketing Activities Cannot Mitigate Core Performance Failures, in: Proceedings of the Relationship Marketing Summit, Buenos Aires, Argentina.

Möller, S./Fassnacht, M./Klose, S. (2006): A Framework for Supplier Relationship Management (SRM), in: Journal of Business-to-Business Marketing, 13 (4), pp. 69-94.