Innovation and Platform Strategies in the Service Industry

Discover the international digital strategies initiated by companies in the Service Sector. Why are some companies successful while others cannot seem to compete? This programme offers students the chance to undertake a demanding, in-depth study of business ecosystems and platform strategies. Students will acquire skills for strategizing in professional and digital service spheres as well as understand innovation ideas via Design Thinking.

  • Dates:
    3–21 January 2022:
    3–7 January 2022: Virtual Reading Week
    10–21 January Online Classes
     
  • Registration Deadline: 15 November 2021
  • Course content:
    Business trends and strategic forsight
    – Global service industry & platform strategies
    – Innovation management & design thinking
    – Real case challenge with a pitch in front of the business partner
     
  • The course program also includes:
    Virtual study visit to companies
    Module on German culture & society from an intercultural perspective
     
  • Course language: English
    Proof of English proficiency (TOEFL ibt 90 or equivalent) is required.
     
  • Target group: Advanced (Bachelor & Master) business / economics and related fields

Number of participants: approx. 20-25

Credits:

6 ECTS credits (Increase of courseload and credits possible for an extra fee)