Prof. Dr. Gert Bruche

FB 1 Wirtschaftswissenschaften

Professur für International Management

+49 30 30877-1006

+49 30 30877-1169

Postanschrift
Hochschule für Wirtschaft und Recht Berlin
Badensche Straße 52

10825 Berlin

Besucheradresse
Campus Schöneberg
Haus B, Raum B 252
Badensche Straße 50-51
10825 Berlin

1971: Diplom-Ingenieur (Master’s in Engineering) in Regional Sciences, Technical University of Berlin

1976: Dr. rer. Pol., Doctorate in Economics and Political Sciences, Freie Universität Berlin

1977: Research Associate, Freie Universität Berlin

1978-80: Programme Officer, United Nations Development Programme, Ankara, Turkey

1980-85: Head of Research Group, International Institute of Management, Social Science Centre (WZB), Berlin

1985-86: Strategy Advisor to the Board – Corporate Development Department, Schering AG, Berlin

1987-91: Managing Director of Schering Limited, Hong Kong, Schering’s multi-divisional subsidiary for China, Hong Kong and parts of South-East Asia

1992-94: Director of Strategic Marketing for Schering AG’s diagnostics division

Since 1994: Professorship at the BSEL and consultant in a variety of projects with corporate clients

2002-06: Programme Director of Schering’s “Strategic Leadership Programme” in Singapore for the Asia-Pacific region

2004-08: Dean of the Faculty of Business and Economics and Vice-President of the Berlin School of Economics and Law

2009/10: Scholar-in-Residence, Symbiosis International University, Pune, India

2010 - : Academic Director, M.A. International Business & Consulting

Competition strategy, global strategies

China and India

Innovation strategies

Pharmaceutical industry

Competitive Strategy and Strategic management in the MBA courses, particularly the European-Asian MBA course as well as the course Chinese and European Economics and Business Studies

International Management with a focus on India and China

Internationalization of Chinese Automotive Companies in Europe: A Comparison with the Strategies used by Japanese and Korean Automakers (MA thesis)

Innovation-based Market Entry and Sustainable Competitive Advantage – The Case of Scienova GmbH (MBA thesis)

The Role of Supplier Management in Achieving Competitive Advantage in the Ultra Low Cost Car Market – The Case of Tata Nano’s Cost Leadership Strategy (MBA thesis)

Formulation of a Growth-Oriented Competitive Strategy for a Highly Specialised Biotech Company (Bachelor thesis)

Business management evaluation of system component innovations and their broad proprietary exploitation (sponsor: Roche Diagnostics) (MBA thesis)

Market strategies of telecommunications providers in rural areas of India (Bachelor thesis)

Selection and Evaluation of Potential Partners for the Engine Overhaul in Asia (Sponsor: Lufthansa Technik) (Diploma thesis)

Challenges and Success Factors at the Post Merger & Acquisition Phase – The Case of Lenovo's Takeover of IBM's PC Business (MBA thesis)

Globalisation of research and development with a focus on China/India vs. Europe

Strategies of multi-national companies from emerging countries

Global shifts in the production and acquisition of knowledge

Competition strategy, dynamic approaches from the point of view of resources

Akademischer Fachkräftemangel in Deutschland und der Bildungsaufstieg Chinas und Indiens – Implikationen und Zusammenhänge. In: Meyer, S. /Pfeiffer, B. (Hrsg.), Die gute Hochschule: Ideen, Konzepte und Perspektiven. Festschrift für Franz Herbert Rieger. Berlin: Edition Sigma 2010, S. 297-307

(Book Review) The Rise of Transnational Corporations from Emerging Markets – Threat or Opportunity? Karl P. Sauvant (ed.) with Kristin Mendoza and Irmak Ince , Edward Elgar, Cheltenham UK, Northampton, MA, USA, (2008). In: Journal of International Management, 2010, Vol. 16, Issue 1

The Emergence of China and India as New Competitors in MNCs Innovation Networks. In: Competition & Change, Special Issue on Socio-political Perspectives of Intra-firm Competition, Production Relocation and Outsourcing, Vol. 13, No. 3, September 2009, pp. 267-288

A New Geography of Innovation – China and India Rising, Columbia FDI Perspectives No. 4, April 2009

Contacts with companies, business schools/universities and researchers in Asia (India, China, Taiwan, Hong Kong, Singapore)

International contacts in the pharmaceutical industry

Contacts with international organisations (EU, OECD)

Schmalenbach-Gesellschaft für Betriebswirtschaft – a registered association for business management

VBKI – Association of Business People and Industrialists in Berlin

WZB - Social Science Research Centre, Berlin