Marketing Management (deutsch/englisch)

Master of Arts (M.A.)

The consecutive course of studies imparts a broad, business-administrative training with an applications-oriented alignment of the marketing management. In particular, the curriculum takes the increasing digitalization of the marketing sphere and the increased significance of brand management into account. Another thematic focus is the acquirement and application of advanced market-research insight. The Master course is based on the know-how of previous Bachelor studies, extends these sustainably and provides an opportunity for the independent development of creative concepts as solutions to problems identified. The course develops the ability to analyse, to identify target-oriented operatives and strategic measures, and to implement these in new and diversified contexts. The continuously interactive organization of the individual modules supports the articulation and presentation capabilities of all participants and integrates their wealth of experience and knowledge in the mastering of complex problems.

Key Facts

Faculty Faculty of Business and Economics
Degree Master of Arts (M.A.)
Structure Full-time
Start Winter Semester 2018/19 (1 October)
Duration 3 semesters (4 semesters for students required to complete a placement)
Programme Intake 40

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Career Prospects

Graduates of the "Marketing Management (deutsch/englisch)" course of studies are awarded the internationally recognized qualification "Master of Arts" (M.A.). The studies qualify the graduates to take on demanding specialist and management duties in companies and other institutions and opens the way to higher service in public administration (in accordance with the joint decision of the conference of ministers of the interior and the conference of ministers of education).

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The course of studies embraces a basic study course in the 1st semester and an in-depth course in the 2nd semester. The 3rd semester is reserved for the concluding work (Master thesis) and the final oral examination. If a period of practical training is included, the course of studies is extended from three to four semesters.


In terms of the methodical approach, the courses are characterized by seminar-oriented instruction. A main focus is on project work and work involving case studies. In this way the application and exploration of the knowledge acquired is trained in the context of problems arising in practice.

Language of Instruction German and English (at least 50%)
Location Berlin
Placement Students who acquire less than 210 European Credit Transfer System [ECTS] points in their basic course of studies must obtain the missing credit points by way of an integrated period of practical training, for which 30 ECTS points are available, at the end of the theoretical phase and before completion of studies. Students who have obtained 210 ECTS points in their basic course of studies and have already concluded a period of practical training can undertake a (further) period of practical training on a voluntary basis. Students who obtain no ECTS points during their basic course of studies (mostly non-EU applicants) need not complete a period of practical training.
International Cooperation The Berlin School of Economics and Law (BSEL) has close contacts to all over the world.


1. Semester
  • Module 1: Marketing Strategy- Planning and Control
  • Module 2: Advanced Marketing Research
  • Module 3: Digital Business
  • Module 4: Brand Management
  • Tutorial, Seminar I
2. Semester
  • Module 1: Marketing Project and Project Management
  • Module 2: Marketing Analytics
  • Module 3: Elective 1 (Current Issues in Marketing, Intercultural Marketing, Advanced Brand Management or Modules from Master International Marketing)
  • Module 4: Business Economics (or other Master module inter-faculty lecture courses on general subjects)
  • Tutorial, Seminar II
3. Semester
  • Colloquium
  • Master Thesis
  • Research Seminar

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Applicants must fulfil the following requirements:

  • Bachelor’s or equivalent degree in Business Studies
  • Very good knowledge of English, at least corresponding to level B2 of the Common European Reference Framework (CERF) for languages recommended by the European Council (TOEFL iBT 87, IELTS 6.0, CAE, etc.)
  • Very good knowledge of German, at least corresponding to level B2 of the Common European Reference Framework (CERF) for languages recommended by the European Council (Deutsches Sprachdiplom Stufe 2 / TELC B2). This applies only to applicants who do not have German nationality, whose native language is not German or who have not concluded Bachelor studies in German.
  • Proof that lectures and seminars in the field of marketing were concluded in the previous course of studies corresponding to at least 15 ECTS credit points
  • A letter of motivation written in English
  • Curriculum Vitae in English
  • By providing a GMAT score of 600 Points or above, you can significantly increase your chance of admission (in this case an English proof is not necessary)



Winter Semester
Applicants with a German university-level degree 15.04.–15.06.
Applicants with a foreign university-level degree 15.04.–30.05.

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Fees and Grants

Semester fee Please clickfor current semester fee information.
Tuition fees None
Grants Students may be able to apply for BAföG (German citizens) or DAAD (non-EU citizens) grant.

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Student Counselling
(for prospective students)

Tel. +49 (0)30 30877-1254




Coordination (for students)

Heike Koch
Tel. +49 (0)30 30877-1396