Prof. Dr. Mario Glowik

Background

Mario Glowik is Professor of International Strategic Management at the Department of Business and Economics. He holds a Doctorate in Business Administration from the Freie Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria.

His academic experience includes teaching undergraduate and graduate courses in international strategic management, international business and international marketing. His research deals with issues related to internationalization and innovation processes with a particular focus on global industry networks and its relevant actors.

Before he was appointed a professor, he served more than eight years as a marketing and sales manager in the consumer electronics industry at several locations around the globe.

Publications

Glowik, M. and F. Sadowski. (2014). Success factors of international new venture firms. An empirical case study of a German SME. Journal of Economics and Management, Vol. 15, pages 175-191

Glowik, M. and  S. Smyczek. (2012). International new venture strategies in times of crisis. Empirical evidence from service industries. The International Journal of Management and Business, Vol. 3 (1), pages 54-72

Smyczek, S., and M. Glowik. (2011). Ethnocentrism of Polish consumers as a result of global economic crisis. Journal of Customer Behavior, Vol. 10, No 2, pages 99-118

Smyczek, S., and M. Glowik. (2010). Wplyw kryzysu finansowego na zachowania konsumentow – polsko-niemieckie studia porownanwcze. Marketing i Rynek, Vol. 9, pages 2-8

Glowik, M., and M. Goettert. (2009). An attempt to structure entrepreneurial-based internationalization concepts. Journal of Economics and Management, Vol. 5, pages 27-46

Glowik, M. (2006). Länderanalyse Baltikum: Chancen und Risiken für Außenhandel und Auslandsproduktion. Erfahrungen deutscher mittelständischer Unternehmen der Investitionsgüterindustrie. In: Osteuropa Wirtschaft, herausgegeben von der Deutschen Gesellschaft für Osteuropakunde, Berliner Wissenschaftsverlag, Heft 3-4, S. 234-248

Glowik, M. (2016). Market entry strategies. Internationalization theories, concepts and cases of Asian high-technology firms. (2nd edition). De Gruyter Oldenbourg, Berlin and Boston 

Glowik, M., and S. Smyczek. (ed.) (2015). Healthcare. Market dynamics, policies and strategies in Europe. De Gruyter Oldenbourg, Berlin and Boston 

Glowik, M and S.M. Bruhs. (2014). Business-to-business. A global network perspective. Routledge, Taylor and Francis Group, London and New York

Glowik, M. and S. M. Bruhs. (2013). B-2-B Netzwerke. In: Marketing in Forschung und Praxis. G. Hofbauer,  A. Pattloch and M. Stumpf. Uni-edition, pages 909-918,  Berlin

Glowik, M., and S. Smyczek. (2011). International marketing management. Oldenbourg Wissenschaftsverlag, Munich

Smyczek, S., and M. Glowik. (ed.) (2010). Consumer behaviour and marketing strategies of companies in European Markets, Katowice, The University of Economics Publisher

Glowik, M. (2009). Market Entry Strategies. Internationalization theories, network concepts and cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China. Oldenbourg Wissenschaftsverlag, Munich

Morace, C., A. Gourvés-Hayward, and M. Glowik. (2009). Doing business with Lithuania – towards a Franco-German community of practice. In: International marketing and business in the CEE Markets, Katowice, pages: 359-385

Glowik, M. (2008). Strategic management of Korean consumer electronics companies. A case study of Samsung. In: Perspectives on internationalization and international Management, Jorma Larimo (ed.), Vaasa, Finland, pages 384-408

Glowik, M. (2008). Internationalisierungstheorien am Fallbeispiel neuer Industriecluster in Polen. In: Internationales Marketing und Management, M. Glowik and S. Smyczek (ed.). Katowice, The University of Economics Publisher, pages 109-124

Morace, C., A. Gourvés-Havard, and M. Glowik. (2008). Intercultural competences for enhanced business relations with Lithuanian companies. In: Business strategies for economies in transition: Book of readings on CEE countries. R. Springer and  P. Chadraba (Eds.), Newcastle, Cambridge Scholars Publishing, pages 534-563

Glowik, M. (2006). Fallstudie: Produktionsverlagerungen in der Europäischen Fernsehgeräteindustrie. In: Ausländische Direktinvestitionen und regionale Industriecluster in Mittel- und Osteuropa, H. Zschiedrich (Ed.), Munich, pages 79-86

Glowik, M. (2004). Zur Rolle von Fertigungsstandorten der Fernsehgeräteindustrie in Mittelosteuropa am Beispiel Ungarn. In: Internationales Management in den Märkten Mittel- und Osteuropas, H. Zschiedrich, W. Schmeisser, T. R. Hummel (Eds.) Munich, pages 354-366

Glowik, M. (1999). Die Exportstrukturen von Unternehmen in der ehemaligen DDR und daraus resultierende Probleme beim Übergang in die Marktwirtschaft, P+H Wissenschaftlicher Verlag, Berlin

Glowik, M. (2014). Market entry cluster of East Asian firms in Europe. Paper presented at the 18th IAMB Conference, Rome, Italy

Glowik, M. (2014). Generating innovation through smart industry network configuration. Paper presented at the Global Business Research Symposium. Preventing Future Crisis? Katowice, Poland

Glowik, M. and S.M. Bruhs (2012). Gaining technological leadership: Empirical evidence from high-tech firms originating in the Far East. Paper presented at the 38th EIBA Annual Conference, Brighton, United Kingdom  

Bruhs, S.M., Glowik, M. and S. Smyczek. (2012). Competitive advantage in business networks: Evidence from the health care equipment industry. Paper presented at the 38th EIBA Annual Conference, Brighton, United Kingdom 

Scherer, S.J., Binder, G., Puck, J. and M. Glowik. (2012). Global networks in the high-tech industry: Structural holes and R&D performance. Paper presented at the 38th EIBA Annual Conference, Brighton, United Kingdom

Glowik, M. and S.M. Bruhs. (2012). Crucial relationships in international business. Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Institute of International Business, Vienna University of Economics and Business Administration, Vienna, Austria

Bruhs, S.M. and M. Glowik. (2012). Industry network analysis – empirical insights from the solar photovoltaic industry. Conference: Models of internationalization of enterprises. Theoretical foundations, methodology and results of research. University of Economics, Katowice, Poland

Scherer, S.J., Binder, G. and M. Glowik. (2012). Structural holes and R&D performance. AIB Conference, Washington DC, USA

Smyczek. S. and M. Glowik. (2012). Consumer trust to e-banking in CEE markets during global economic crisis. Paper presented at the 12th IAMB Conference, Warsaw, Poland

Glowik, M. and S.M. Bruhs. (2011). CEE market entry through smart network re-positioning. A case study of Panasonic. Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Institute of International Business, Vienna University of Economics and Business Administration, Vienna, Austria

Glowik, M. (2011) Competitive Leadership through network positioning. Paper presented at the 37th EIBA Annual Conference, Bucharest, Romania 

Smyczek. S. and M. Glowik. (2011). Post-crisis consumer trust to e-finance in the CEE markets. Paper presented at the 37th EIBA Annual Conference, Bucharest, Romania 

Glowik, M. and S. Smyczek. (2011). International new venture strategies in times of crisis. Paper presented at the 11th IAMB Conference, San Francisco, California, USA

Glowik, M., and S. Smyczek. (2010). Internationalization of German firms in the CEE. Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Institute of International Business, Vienna University of Economics and Business Administration, Vienna, Austria, pages: 243-253

Glowik, M., and J. Puck. (2010). A longitudinal study of international R&D networks in the consumer electronics industry, 70th Annual Meeting of the Academy of Management, August 6-10, Montréal, Quebec, Canada

Glowik, M. (2010). Exploring dynamic capabilities. A comparative case study of Sony and Samsung, 23rd AJBS Annual Meeting in cooperation with the Academy of International Business (AIB), Rio de Janeiro, Brazil.

Puck, J., and M. Glowik. (2009). The development of international R&D networks in the consumer electronics industry. A longitudinal approach. Paper presented at the 35th EIBA Annual Conference, University of Valencia, Valencia, Spain    

Glowik, M., and S. Smyczek. (2009). Motives, modes and longevity of German FDI in Poland. Paper presented at the 10th Vaasa Conference on International Business, University of Vaasa, Vaasa, Finland

Glowik, M., C. Morace, and A. Gourvés-Hayward. (2009). Doing business in the CEE. A comparative Franco-German study in light of the financial and economic crisis. Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Institute of International Business, Vienna University of Economics and Business Administration, Vienna, Austria, pages: 81-95

Glowik, M. (2008). Market entry networks of Japanese firms in the CEE. Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Institute of International Business, Vienna University of Economics and Business Administration, Vienna, Austria, pages 89-101

Glowik, M. (2008). Strategic management of Korean consumer electronics companies. A case study of Samsung. Paper presented at the 9th Vaasa Conference on International Business, University of Vaasa, Vaasa, Finland

Morace, C., A. Gourvés-Havard, and M. Glowik. (2008). Doing business with Lithuania. Towards a Franco-German community of practice. Paper presented at the 1st International Scientific Conference of International Marketing and Business in the CEE Markets, University of Economics, Katowice, Poland

Glowik, M. (2007). From relocation to regional competence cluster: Recent developments of the television set industry in central- and eastern European countries. Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Institute of International Business, Vienna University of Economics and Business Administration, Vienna, Austria, pages: 73-89

Morace, C., A. Gourvés-Havard, and M. Glowik. (2007). Intercultural competences for enhanced business relations with Lithuanian companies. A Franco-German study. Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Institute of International Business, Vienna University of Economics and Business Administration, Vienna, Austria, pages: 224-240   

Glowik, M., and C. Morace. (2006). Doing business with new EU member states: A comparative empirical analysis of German and French medium-sized enterprises and their business experiences in the Baltic States. Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Institute of International Business, Vienna University of Economics and Business Administration, Vienna, Austria, pages: 82-94

Research

Smart partner selection contributes to a firm’s favorable positioning in global business networks. Analyzing societal and industry networks help to generate innovative technological, operational and managerial knowledge. The management’s implementation of sustainable international market entry strategies necessarily requires a profound understanding of relevant stakeholders of the firm’s environment.  

My research is focused on the understanding and interpretation of actor relationships (e.g. suppliers, competitors, customers, service providers and others) which form global industry network configurations. Areas of interest are/accumulated research expertise is available for the following industries:    

  • High-technology, telecommunication and consumer electronics
  • Solar photovoltaic and wind energy
  • Healthcare services, pharmaceutical and medical devices   
  • Social media
  • Automotive

Lecturing

Courses

Mario Glowik teaches Bachelor, MBA and Master courses:

  • Strategic management
  • International management
  • Strategic management in China and Europe
  • International and Asian business

YouTube

Thesis

Mario Glowik supervises bachelor, MBA and master thesis preferably in the following areas:

  • Firm's positioning in business networks and its impact on international competitive advantage
  • Knowledge and innovation through relationship architectures  
  • Behavioural management and internationalization processes
  • Regional industry cluster and its development over time

Please send your request for supervision together with an one-page description of your thesis topic attention to: mario.glowik@hwr-berlin.de