Prof. Dr. Mario Glowik


Dr. Mario Glowik is Professor of International Strategic Management at the Department of Business and Economics.

Mario studied business administration at the Free University Berlin, Germany, with specializations in strategic management, B-2-B marketing, economic history as well as history and economy of the United States (John F. Kennedy Institute). He holds a Doctorate in Business Administration from the Free University Berlin and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria.

Prior to academia, Mario served more than eight years as a marketing and sales manager in the high-technology electronics industry at several locations around the globe.


Being a member of international scholarly teams, Mario conducts research related to internationalization and innovation processes with a particular focus on relationship networks and strategies, entrepreneurship and digitalization, cross-cultural studies, value co-creation, and sustainability.

Meeting 2019 with esteemed Professor Jan-Erik Vahlne and Dr. Waheed A. Bhatti at the University of Gothenborg, Schweden
Foto: Mario Glowik  

Recent Publications


Bhatti, W. A.; Vahlne, J.-E.; Glowik, M. and J. Larimo (2022). The impact of industry 4.0 on the 2017 version of the Uppsala model. International Business Review, Available online 10 March 2022, 101996 in press
Bhatti, W.A., Glowik, M. and A. Arslan (2021), Knowledge sharing motives and value co-creation behavior of the consumers in physiotherapy services: a cross-cultural study, Journal of Knowledge Management, Vol. 25 No. 5, pp. 1128-1145.  
Chwialkowska, A., Bhatti, W.A. and M. Glowik (2020). The influence of cultural values on pro-environmental behavior. Journal of Cleaner Production. Vol. 268, DOI: 10.1016/j.jclepro.2020.122305  

Books and book chapters

Chwialkowska, A., Bhatti, W.A., Glowik, M. and SU Rahman (2022) The green digitally-born globals sustainable business model innovation. In: Khare, A., Ojala, A., Baber, Wiliam W. Baber (eds) Sustainable international business models in a digitally transforming world (2022), Routledge, Taylor and Francis, London

Scherer, S.; Puck, J.; Glowik, M.; Binder, G. and T. Lindner (2022). Innovation performance in collectivist societies: A network perspective. In: Dikova, D. (ed) Research handbook on innovation in international business. Edward Elgar, Cheltenham

Glowik, M. (2020). Market entry strategies. Internationalization theories, concepts and cases (3rd edition). De Gruyter Oldenbourg, Berlin and Boston   

Glowik M. (2020) Market entry strategies of Huawei in Germany and the Russian Federation from a network theory perspective. In: Zhang W., Alon I., Lattemann C. (eds) Huawei goes global. Palgrave Studies of Internationalization in Emerging Markets.

Palgrave Macmillan, Cham.  


Chwialkowska, A., Glowik, M. and W.A. Bhatti (2022). The influence of cultural values on value co-creation. Academy of Marketing Science Annual Conference May 25-27, 2022, California, USA

Bhatti, W.A., Glowik, M., Chwialkowska, A. and P. Servais. (2022). Scaling from start-up to blue-chip through digital platform ecosystem. Academy of International Business Annual Meeting, July 6-9, 2022, Miami, Florida, USA

Glowik, M., Bhatti, WA and A. Chwialkowska (2021). Supplier-buyer relationship preferences: A renewable industry network cluster analysis. European International Business Academy (EIBA) Conference. December 2021, 10-12 in Madrid, Spain

Chwialkowska, A., Bhatti, W.A.  and M. Glowik (2021). Global renewable energy value chains: Opportunities for European firms and economies in combating the climate change, 3rd Nordic International Business, Export Marketing, International Entrepreneurship and Tourism Conference, 6.-7. November 2021 (online)

Chwialkowska, A., Glowik, M. and WA Bhatti (2021). Sustainability as a source of competitive advantage for SMEs. The Seventeenth International Conference on Environmental, Cultural, Economic & Social Sustainability, February, 24-26, 2021. Amsterdam, The Netherlands

Chwialkowska, A., Bhatti, WA and M. Glowik (2021) Do cultural values influence renewable energy? Empirical evidence from the global wind turbine industry. European International Business Academy (EIBA) Conference. December 10-12, 2020, Vienna, Austria

Bhatti, W.A, Chwialkowska, A. and M. Glowik, M. (2020) The role of power and network positioning in technology firms’ international expansion, Academy of Management Annual Meeting Proceedings. 80th Annual Meeting of the Academy of Management, August, 7-11, 2020, Vancouver, Canada, DOI: 10.5465/AMBPP.2020.13328abstract  

Chwialkowska, A., Glowik, M. and W.A. Bhatti (2020) Network embeddedness: The key indicator of competitive advantage among technology firms. American Marketing Association 2020 Summer Conference (Online) August 18-21, 2020, San Francisco, CA, USA


Mario teaches undergraduate and graduate courses in strategic management, international management and international marketing. And I am more than happy to contribute to the ‘introduction to studies program’ developed by our university helping our newly enrolled students to find their way aiming a successful graduation.

Market Entry Strategies

Global Strategy in the Service Industries

Thesis Supervision

Dear Students,

I look forward supervising bachelor, MBA and master thesis preferably in the fields of strategy and internationalization, global marketing, digitalization, sustainability and intercultural topics.

Please send your request for supervision together with a brief description of your thesis topic together with the research aim and your scheduled time frame attention to mario.glowik(at)

As a first step, and in order to figure what fits best in terms of your thesis research design in light of qualitative, quantitative and case study research methods, please go to my YouTube tutorial.

I wish you the most possible success.

See you soon.

Professor Dr. Mario Glowik