Prof. Dr. Mario Glowik


Dr. Mario Glowik is Professor of International Strategic Management at the Department of Business and Economics.

Mario studied business administration at the Free University Berlin, Germany, with specializations in strategic management, B-2-B marketing, economic history as well as history and economy of the United States (John F. Kennedy Institute). He holds a Doctorate in Business Administration from the Free University Berlin and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria.

Prior to academia, Mario served more than eight years as a marketing and sales manager in the high-technology electronics industry at several locations around the globe.


Being a member of international scholarly teams, Mario conducts research related to internationalization and innovation processes with a particular focus on relationship networks and strategies, entrepreneurship and digitalization, cross-cultural studies, value co-creation, and sustainability.

Meeting 2019 with esteemed Professor Jan-Erik Vahlne and Dr. Waheed A. Bhatti at the University of Gothenborg, Schweden
Foto: Mario Glowik  

Recent Publications

Bhatti, W.A., Glowik, M. and Ahmad Arslan (2020). Knowledge sharing motives and value co-creation behavior of the consumers in physiotherapy services: A cross-cultural study. Journal of Knowledge Management (accepted, release pending)

Chwialkowska, A., Bhatti, W.A. and M. Glowik (2020). The influence of cultural values on pro-environmental behavior. Journal of Cleaner Production. Vol. 268, DOI: 10.1016/j.jclepro.2020.122305

Glowik, M. (2020). Market entry strategies. Internationalization theories, concepts and cases. (3rd edition). De Gruyter Oldenbourg, Berlin and Boston  

Glowik, M. (2020). Market entry strategies of Huawei in Germany and the Russian Federation from a network theory perspective. In: Wenxian Zhang, Ilon Alon and Christoph Lattemann (ed). Huawei goes global. Regional, geopolitical perspectives and crisis management (Volume II), Palgrave Macmillan, Basingstoke, Hampshire, England

Bhatti, W.A, Chwialkowska, A. and M. Glowik, M. (2020) The role of power and network positioning in technology firms’ international expansion, Academy of Management Annual Meeting Proceedings. 80th Annual Meeting of the Academy of Management, August, 7-11, 2020, Vancouver, Canada, DOI: 10.5465/AMBPP.2020.13328abstract

Chwialkowska, A., Bhatti, W.A. and M. Glowik (2019) Influence of cultural values on sustainability. Paper presented at the 15th Vaasa Conference on International Business, August 19-21, 2019, University of Vaasa, Vaasa, Finland

Vahlne, J.-E., Glowik, M. and Waheed A. Bhatti (2019). Digitization as internationalization process enabler. Paper presented at the 7th International Conference “Innovation Management, Entrepreneurship and Sustainability”, May 30-31, 2019, Prague, Czech Republic

Bhatti, W. A. and M. Glowik (2019). Influence of consumer motives on value co-creation in healthcare service. QUIS 16 International Research Symposiums, June 10-13, 2019, Karlstad, Sweden


Mario teaches undergraduate and graduate courses in strategic management, international management and international marketing. And I am more than happy to contribute to the ‘introduction to studies program’ developed by our university helping our newly enrolled students to find their way aiming a successful graduation.

Market Entry Strategies

Global Strategy in the Service Industries

Thesis Supervision

Dear Students,

I look forward supervising bachelor, MBA and master thesis preferably in the fields of strategy and internationalization, global marketing, digitalization, sustainability and intercultural topics.

Please send your request for supervision together with a brief description of your thesis topic together with the research aim and your scheduled time frame attention to mario.glowik(at)

As a first step, and in order to figure what fits best in terms of your thesis research design in light of qualitative, quantitative and case study research methods, please go to my YouTube tutorial.

I wish you the most possible success.

See you soon.

Professor Dr. Mario Glowik