Game Thinking for Business – Strategies for Customer Loyalty and Employee Engagement
Corporate games already pervade many company functions, from assessment centres, recruiting games, open innovation contests, project Scrum and production Kanban, to playful sales and marketing interactions. This hybrid course exposes participants to game design thinking within a business context and guides them to gamify their business situations mindfully. They will learn to understand and apply game mechanics, aesthetics and dynamics to create performance-driven work experiences.
- Date:
12 June – 16 June 2023 virtual Reading Week
25 June – 1 July 2023 on-site programme in Berlin
- Course content:
– Game design thinking
– Gamification in various business functions
– Applying game mechanics to business
- The course programme also includes:
Academic support programme: a company visit
- Course language: English
Proof of English proficiency (TOEFL ibt 90 or equivalent) is required.
- Target group:
Graduate students with some work experience
- Registration deadline: 1 April, 2023
15 March, 2023 for nominated students from partner universities
This module may be combined with any of the following Summer School programmes:
- Entrepreneurship and Innovation Management in Germany
2 July – 21 July 2023 - Markets & Management in Europe
2 July – 21 July 2023 - How Europe Works: Institutions & Law in the EU
2 July – 21 July 2023 - German Language for Beginners
2 July – 21 July 2023 - German Language for Advanced Beginners
2 July – 21 July 2023 - Pre-Course Get ready for Berlin: Online German Language Crash Course
15 – 23 June 2023
Application starts 31 January 2023!
Accommodation
- Student hotels with shared rooms and breakfast (former may be subject to change).
- Arrival 25 June, 2023 (move in to accommodation), departure 22 July, 2023 (move out of accommodation)
- On weekdays a reasonably-priced lunch can be purchased in the student cafeteria.
- Dinner can be purchased at various locations within the city for between 4-8 Euros.
Credits:
- 32 contact hours business course + academic support program
- Reading Week incl. monitored self-tests
4 ECTS credits