Markets and Management in Europe (M+M)

One of our most popular programmes, “Markets and Management in Europe” explores themes such as intercultural management, marketing, and economics in order to investigate European business and its interaction with the rest of the world. To complement this multidisciplinary approach participants take part in a range of visits to institutions and an automobile company (e.g. Volkswagen in Wolfsburg) as well as completing a module on German culture & society from an intercultural perspective.

  • Date: 4 – July 24, 2021
  • Course content:
    Cultural Diversity and Cross-Cultural Management
    Economics of the European Union
    Marketing for the Automobile Industry
  • The course programme also includes:
    Academic support programme: Study visits to companies and (political) institutions
    German Culture & Society: Intercultural Perspectives module
  • Course language: English
    Proof of English proficiency (TOEFL ibt 90 or equivalent) is required.
  • Target group: Advanced undergraduate business and economics majors (after 2 years of study) or graduates with good standing.
  • Number of participants: approx. 20-25
  • Registration deadline: April 1, 2021.
    March 15, 2021 for nominated students from partner universities

Application starts 30 January 2021!


  • Student hostels with shared rooms and breakfast (former may be subject to change).
  • Arrival July 4, 2021 (move in to accommodation), departure July 24, 2021 (move out of accommodation)
  • On weekdays a reasonably-priced lunch can be purchased in the student cafeteria.
  • Dinner can be purchased at various locations within the city for between 4-8 Euros.

Culture and Leisure Time Program

The International Office team offers participants a wide variety of optional cultural and social events in Berlin and the surrounding area about twice a week. These may include visits to UNESCO World Heritage sites (e.g. the Museum Island in Berlin and castles and gardens in Potsdam), the Berlin Wall Museum and Holocaust Museum, or other leisure activities such as beach volleyball, a boat tour and a trip to a beer garden.


75 contact hours

  • 60 contact hours business course incl. academic support programme
  • 15 contact hours German Culture & Society: Intercultural Perspectives module

7 ECTS credits
One class hour is 45 minutes in length