Marketing Management

Teaching is provided through seminars and makes use of project work and case studies to practice the application of theoretical knowledge in a practical setting. The interactive nature of all the individual modules enables students to hone their presentation skills and prepare for a career in a specialist or management context.

First semester

• Module 1: Marketing Strategy – Planning and Control
• Module 2: Advanced Marketing Research
• Module 3: Digital Business
• Module 4: Brand Management
• Tutorial seminar I

Second semester

• Module 1: Marketing Project and Project Management
• Module 2: Marketing Analytics
• Module 3: Elective 1 (Current Issues in Marketing, Intercultural Marketing, Advanced Brand Management)
• Module 4: Business Economics or another elective from the Master’s pool
• Tutorial seminar II

Third semester

• Research methodology seminar
• The Master’s thesis
• Final oral examination

• University degree (min. 180 ECTS) in Business or Economics (min. 180 ECTS)
• A pass in Marketing modules (min. 15 ECTS)
• German language skills: min. Level B2
• English language skills on a high B2 level proved by a standardised test, e.g. TOEFL (iBT minimum score 83), IELTS (minimum score 6.0), TOEIC Four Skills (minimum score 1200), PTE Academic (minimum score 67), Cambridge English Scale (minimum score 170), Oxford Test of English (minimum score 126), UNIcert II
  If you have studied in the higher education system a minimum of two semesters entirely in English, this can be accepted as equivalent (please provide proof with your application). You do not need to provide further English certificates if you hold a GMAT.

• How to apply for this programme
• FAQs: Applying for Master degree programmes at the Department of Business and Economics

Applicants with a degree from a German university:
15.04.-15.06.
Please, apply through our platform (which for technical reasons is only available in German)

Applicants with a degree from an university abroad:
15.03.-15.05.
Students with a Non-German Bachelor degree apply at uni-assist e. V.

Programme accredited by the Akkreditierungsrat

Students who acquire less than 210 European Credit Transfer System [ECTS] points in their basic course of studies must obtain the missing credit points by way of an integrated period of practical training, for which 30 ECTS points are available, at the end of the theoretical phase and before completion of studies. Students who have obtained 210 ECTS points in their basic course of studies and have already concluded a period of practical training can undertake a (further) period of practical training on a voluntary basis. Students who obtain no ECTS points during their basic course of studies (mostly non-EU applicants) need not complete a period of practical training.

• study plan

All information on the offered modules and lectures can be found on the online campus management system S.A.M. (Study Administration Management).

All regulations, forms and documents can be found in your faculty site.