Strategy and Brand Management in the Brewing Industry

Discover the strategies that underpin the global brewing industry in one of the world’s most important beer markets. During this unique one plus two-week programme students will explore the competitive strategies of global market leaders and the management challenges in craft beer production, distribution as well as brand management.

  • Dates:
    Blended Learning 1 + 2
    2–6 January 2023: Virtual Reading Week
    09–21 January 2023: On-site Classes in Berlin
  • Registration deadline: 15 October 2022
  • Course content:
    Strategic Management in the Brewing Industry
    Branding Beer: Approaches to Brand Management in the Brewing Industry
  • The course program also includes:
    Study visits to breweries and other related companies/institutions
    Module on German culture & society from an intercultural perspective
  • Course language: English
    Proof of English proficiency (TOEFL ibt 90 or equivalent) is required.
  • Target group: Advanced (Bachelor & Master) business
  • Number of participants: approx. 20-25


6 ECTS credits (Increase of courseload and credits possible for an extra fee)