Strategy and Brand Management in the Brewing Industry – Online

Discover the strategies that underpin the global brewing industry in one of the world’s most important beer markets. During this unique two-week programme students will explore the competitive strategies of global market leaders and the management challenges in craft beer production, distribution as well as brand management.

  • Date: 3 – 16 January (two weeks)
    Synchronous online sessions
    : Mon – Fri, 12 - 3 pm CET (subject to change +- 2 hours)
     
  • Registration deadline: 15 November 2020
     
  • Course content:
    Strategic Management in the Brewing Industry
    Branding Beer: Approaches to Brand Management in the Brewing Industry
     
  • The course program also includes:
    Virtual study visits to breweries and other related companies/institutions
     
  • Course language: English
    Proof of English proficiency (TOEFL ibt 90 or equivalent) is required.
  • Target group: Advanced (Bachelor & Master) business
  • Number of participants: approx. 20-25

Credits:

4 ECTS credits (Increase of courseload and credits possible for an extra fee)