Discover the strategies that underpin the global brewing industry in one of the world’s most important beer markets. During this unique two-week programme students will explore the competitive strategies of global market leaders and the management challenges in craft beer production, distribution as well as brand management.

• Date: 3 – 16 January (two weeks)
  Synchronous online sessions: Mon – Fri, 12 - 3 pm CET (subject to change +- 2 hours)
   
• Registration deadline: 15 November 2020
   

• Course content:
  Strategic Management in the Brewing Industry
  Branding Beer: Approaches to Brand Management in the Brewing Industry
   
• The course program also includes:
  Virtual study visits to breweries and other related companies/institutions
   
• Course language: English
  Proof of English proficiency (TOEFL ibt 90 or equivalent) is required.
• Target group: Advanced (Bachelor & Master) business
• Number of participants: approx. 20-25

Credits:

4 ECTS credits (Increase of courseload and credits possible for an extra fee)