Strategy and Brand Management in the Brewing Industry – Online
Discover the strategies that underpin the global brewing industry in one of the world’s most important beer markets. During this unique two-week programme students will explore the competitive strategies of global market leaders and the management challenges in craft beer production, distribution as well as brand management.
- Date: 3 – 16 January (two weeks)
Synchronous online sessions: Mon – Fri, 12 - 3 pm CET (subject to change +- 2 hours)
- Registration deadline: 15 November 2020
- Course content:
Strategic Management in the Brewing Industry
Branding Beer: Approaches to Brand Management in the Brewing Industry
- The course program also includes:
Virtual study visits to breweries and other related companies/institutions
- Course language: English
Proof of English proficiency (TOEFL ibt 90 or equivalent) is required.
- Target group: Advanced (Bachelor & Master) business
- Number of participants: approx. 20-25
4 ECTS credits (Increase of courseload and credits possible for an extra fee)