Prof. Dr. Mario Glowik

Background

Dr. Mario Glowik is Professor of International Strategic Management in the Department of Business and Economics.

He studied business administration at Freie Universität Berlin, Germany, specialising in strategic management, business-to-business marketing, economic history, and the history and economy of the United States at the university’s John F. Kennedy Institute. He earned his doctorate in business administration at Freie Universität Berlin and completed his habilitation (a postdoctoral qualification) at WU Vienna University of Economics and Business, Austria.

Before entering academia, he spent more than eight years in marketing and sales management roles in the high-tech electronics industry, working in locations around the world.

Research

Inter-Organizational Relationships, Global Industry and Business Networks. An Example of the Global Wind Power Industry

Figure: A cluster analysis of the global wind power industry: Insights for renewable energy business stakeholders and environmental policy decision makers

Source: Business Strategy and the Environment, Volume: 32, Issue: 6, Pages: 2755-2766, First published: 29 September 2022, DOI: (10.1002/bse.3268)

Recent Publications

Publications and Conferences since 2020 until today

Periodicals

Bhatti, W.A., Chwialkowska, A. and M. Glowik (2026) Influence of cultural factors and user engagement motives on value co-creation dynamics between healthcare service providers and users. Journal of Health Organization and Management. Vol. 40 (9): 499–522. DOI: 10.1108/JHOM-12-2025-0855

Bhatti, W.A., Glowik, M., Chwialkowska, A. and P. Servais (2026) The digital transformation journey from an entrepreneurial start-up to a stock-listed firm. International Journal of Entrepreneurship and Small Business. DOI: 10.1504/IJESB.2026.10076473

Bhatti, W.A., Chwialkowska, A., Hussain, N. and M. Glowik (2024) The googling effect on patient co-creation in physiotherapy service exchange, Social Science & Medicine, 2024, 117282, ISSN 0277-9536, doi.org/10.1016/j.socscimed.2024.117282.

Glowik, M, Chwialkowska, A. and W.A. Bhatti (2024) Global solar photovoltaic industry network dynamics 2007–2023. Inter-organizational relationships as a source of competitive advantage? Journal of Cleaner Production, Volume 467, 2142921, ISSN 0959-6526, doi.org/10.1016/j.jclepro.2024.142921.

Glowik, M., Bhatti, W.A. and A. Chwialkowska (2024), BlackRock, Inc. (USA): An environmentally sustainable asset investor as it claims to be? Critical Perspectives on International Business, Vol. 20 No. 2, pp. 185-205. doi.org/10.1108/cpoib-01-2023-0007

Glowik, M., Bhatti, W. A., and A. Chwialkowska (2023). A cluster analysis of the global wind power industry: Insights for renewable energy business stakeholders and environmental policy decision makers. Business Strategy and the Environment, 32 (6), pages 2755–2766. doi.org/10.1002/bse.3268

Bhatti, W. A., Chwialkowska, A., Glowik, M., and A. Arslan (2022). The international expansion of Chinese and Taiwanese electronics firms: The role of networking and learning. International Journal of Export Marketing, Vol 5 (2), pages 198-228

Chwialkowska, A, Bhatti, W.A., Arslan, A. and M. Glowik, 2022). Co-creating value and wellbeing experiences in physiotherapy services. Journal of Services Marketing.
doi.org/10.1108/JSM-11-2021

Bhatti, W. A.; Vahlne, J.-E.; Glowik, M. and J.A. Larimo (2022). The impact of industry 4.0 on the 2017 version of the Uppsala model. International Business Review, Vol. 31(4), doi.org/10.1016/j.ibusrev.2022.101996

Bhatti, W.A., Glowik, M. and A. Arslan (2021), Knowledge sharing motives and value co-creation behavior of the consumers in physiotherapy services: a cross-cultural study, Journal of Knowledge Management, Vol. 25 (5), pp. 1128-1145. doi.org/10.1108/JKM-04-2020-

Chwialkowska, A., Bhatti, W.A. and M. Glowik (2020). The influence of cultural values on pro-environmental behavior. Journal of Cleaner Production. Vol. 268, DOI: 10.1016/j.jclepro.2020.122305

Books and book chapters

Glowik, Mario (2027) Global Strategy in the Service Industries: Digital Dynamics, Modern Business Concepts and Cases (2nd ed). Taylor and Francis, London and New York

Chwialkowska, A., Bhatti, W.A., Glowik, M. and SU Rahman (2022) The green digitally-born globals sustainable business model innovation. In: Khare, A., Ojala, A., Baber, Wiliam W. Baber (eds) Sustainable international business models in a digitally transforming world (2022), Routledge, Taylor and Francis, London
2

Scherer, S., Puck, J., Glowik, M., Binder, G., Lindner, T. (2022). Innovation performance in collectivist societies: a network perspective. In: Research Handbook on Innovation in International Business, In: Dikova, D. and Ipsmiller, E., pp. 114-134. Cheltenham: Edward Elgar Publishing.

Glowik, M. (2020). Market entry strategies. Internationalization theories, concepts and cases (3rd edition). De Gruyter Oldenbourg, Berlin and Boston

Glowik M. (2020) Market entry strategies of Huawei in Germany and the Russian Federation from a network theory perspective. In: Zhang W., Alon I., Lattemann C. (eds) Huawei goes global. Palgrave Studies of Internationalization in Emerging Markets. Palgrave Macmillan, Cham. doi-org-443.webvpn.fjmu.edu.cn/10.1007/978-3-030-47579-6_2

Conferences

Glowik, M., Bhatti, W.A., and A. Chwialkowska (2026) The impact of culture on the efficiency of healthcare service treatment and value co-creation for patient well-being. 25th International Marketing Trends Conference, Berlin, January 16-17th, 2026

Chwialkowska, A., Bhatti, W.A., Hussain, N. and M. Glowik (2024). Profitable or sustainable? Contradiction or necessity in modern strategy development. American Marketing Association Conference 23-25 February, 2024, St. Pete, Florida, USA

Glowik, M., Bhatti, W.A. and A. Chwialkowska (2023) Renewable energy value chain configurations - a comparison of the West and China. 5th Nordic International Business, Export Marketing, International Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour, and Tourism Conference 2023, 2-3 December, online

Bhatti, W.A., Glowik, M. and A. Chwialkowska (2023) Transformation journey: From being a startup to a listed firm. 27th McGill International Entrepreneurship Conference on Resilience of International Entrepreneurship in Times of Turbulence. August 30-September 01, 2023, Kalmar, Sweden

Chwialkowska, A., Bhatti, W.A. and M. Glowik (2023). How to profit by doing good? 2023 American Marketing Association Winter Conference, February 10-12, Nashville, USA

Chwialkowska, A., Glowik, M. and W.A. Bhatti (2022). The influence of cultural values on value co-creation. 46th Academy of Marketing Science Annual Conference May 25-27, 2022, California, USA

Bhatti, W.A., Glowik, M., Chwialkowska, A. and P. Servais. (2022). Scaling from start-up to blue-chip through digital platform ecosystem. Academy of International Business Annual Meeting, July 6-9, 2022, Miami, Florida, USA

Glowik, M., Bhatti, WA and A. Chwialkowska (2021). Supplier-buyer relationship preferences: A renewable industry network cluster analysis. European International Business Academy (EIBA) Conference. December 2021, 10-12 in Madrid, Spain

Chwialkowska, A., Bhatti, W.A. and M. Glowik (2021). Global renewable energy value chains: Opportunities for European firms and economies in combating the climate change, 3rd Nordic International Business, Export Marketing, International Entrepreneurship and Tourism Conference, 6.-7. November 2021 (online)

Chwialkowska, A., Glowik, M. and WA Bhatti (2021). Sustainability as a source of competitive advantage for SMEs. The Seventeenth International Conference on Environmental, Cultural, Economic & Social Sustainability, February, 24-26, 2021. Amsterdam, The Netherlands

Chwialkowska, A., Bhatti, WA and M. Glowik (2021) Do cultural values influence renewable energy? Empirical evidence from the global wind turbine industry. European International Business Academy (EIBA) Conference. December 10-12, 2020, Vienna, Austria
3

Bhatti, W.A, Chwialkowska, A. and M. Glowik, M. (2020) The role of power and network positioning in technology firms’ international expansion, Academy of Management Annual Meeting Proceedings. 80th Annual Meeting of the Academy of Management, August, 7-11, 2020, Vancouver, Canada, DOI: 10.5465/AMBPP.2020.13328abstract

Chwialkowska, A., Glowik, M. and W.A. Bhatti (2020) Network embeddedness: The key indicator of competitive advantage among technology firms. American Marketing Association 2020 Summer Conference (Online) August 18-21, 2020, San Francisco, CA, USA

Lecturing

Mario teaches undergraduate and graduate courses in strategic management and international management.

Market Entry Strategies

Global Strategy in the Service Industries

Thesis Supervision

Dear Students,

I welcome enquiries about supervising bachelor’s, master’s and MBA theses, particularly in the following research areas:

  • Strategy development and internationalisation processes
  • Market entry strategies supported by artificial intelligence
  • Entrepreneurship and the development of start-ups and born-global firms
  • International business networks: their structure, formation and strategic implications
  • Artificial intelligence and its impact on managerial decision-making
  • Artificial intelligence as a catalyst for internationalisation
  • Renewable energy, the energy transition and sustainable business models
  • Cross-cultural management and leadership in international teams

To enquire about supervision, please email mario.glowik(at)hwr-berlin.de with the following information:

  • A brief description of your proposed thesis topic
  • Your research aim and preliminary research question(s)
  • Your planned timeline, including your intended submission date

As a first step in developing your research proposal, please watch my YouTube tutorial on qualitative, quantitative and case study research methods. The tutorial explains these approaches and their strengths and limitations to help you identify a suitable research design for your thesis.youtube

I look forward to hearing about your research interests and wish you every success with your thesis.

Professor Dr. Mario Glowik