International Marketing Management
- DegreeMaster of Arts (M.A.)
- Type of studyFull-time study
- Standard period of study3 semesters without internship, 4 semesters with internship
- Commencement of studiesWinter semester (1 Oct)
- Credits (ECTS)90
- Language of instructionEnglish
- Department / Central InstituteDepartment of Business and Economics
Would you like to know what explains the success of tomorrow’s internationally-convincing brands and companies, how to discover new trends and derive successful concepts from them? Perhaps you are asking yourself how to implement a strategic and operative marketing concept in order to position and establish a product or service on the international market?
The degree programme International Marketing Management provides answers to these and other questions; you will learn just how companies and customers are integrated in a complex environment and how workable solutions and ideas spring from an understanding of this ecosystem.
The Master’s degree programme is aimed at holders of a first degree (Bachelor’s or Diplom) from both Germany and abroad; a readiness to study in an international environment is also assumed. The intercultural orienta- tion of the degree programme and the interactive teaching modules held in English provide optimal preparation for a career in international marketing management.
Graduates of this programme are qualified to perform cross-sector specialist and management tasks in nationally and internationally-active companies. The degree also provides access to the higher levels of German public administration.
The degree programme consists of a foundation course taught in the first semester and a specialist stage in the second semester. Teaching will focus on working with case studies to practice the application of theoretical knowledge in a practical setting. The third semester is intended for the Master’s thesis and the final examination.
Students who have gained less than 210 ECTS in their first degree must acquire the missing credits by completing an internship.
In addition to a comprehensive Business Administration training, the degree teaches analysis, problem-solving and implementation skills. The interactive nature of all the individual modules taught in English enables students to hone their language skills and prepare for a career in an international context.
- Module 1: Strategic Marketing Management and Marketing Controlling
- Module 2: International Marketing and Sales Management
- Module 3: Current Issues in Marketing
- Module 4: Consumer and Corporate Buying Behaviour
- Tutorial Seminar I (General Skills)
- Module 1: Online Marketing
- Module 2: Service Marketing (subject to changes)
- Module 3: Marketing Project
- Module 4: Project Management or an elective from the Master’s pool
- Tutorial Seminar II (General Skills)
- Research methodology seminar
Research methodology seminar
The Master’s thesis
Final oral examination
- Bachelor's or equivalent degree Business Studies,
- at least 210 credit points. Applicants with 180 credits will be required to obtain the additional 30 credits by completing a placement in the third semester (the programme will then last four semesters),
- English language skills on a high B2 level proved by a standardised test, e.g. TOEFL (iBT minimum score 83), IELTS (minimum score 6.0), TOEIC Four Skills (minimum score 1200), PTE Academic (minimum score 67), Cambridge English Scale (minimum score 170), Oxford Test of English (minimum score 126), UNIcert II
- Letter of motivation and Curriculum Vitae in English,
- evidence specifically of having completed undergraduate modules in Marketing totalling at least 15 ECTS (European Credit Transfer and Accumulation System),
- GMAT with a score of 600 or above (mandatory only for applicants who made their first degree in a country which is not member of the EU / EEA).
Fees and grants
- Tuition fees
ca. € 300 per semester (incl. local transport semester ticket)
Information for prospective students
Student Counselling Services
Student advisory service
Department of Business and Economics
Department of Business and Economics
Prof. Dr. Ralf T. Kreutzer
Professor of Marketing