International Marketing Management

  • Degree
    Master of Arts (M.A.)
  • Type of study
    Full-time study
  • Standard period of study
    3 semesters
  • Commencement of studies
    Winter semester (1 Oct)
  • Credits (ECTS)
  • Language of instruction
  • Department / Central Institute
    Department of Business and Economics

Degree programme

Would you like to know what explains the success of tomorrow’s internationally-convincing brands and companies, how to discover new trends and derive successful concepts from them? Perhaps you are asking yourself how to implement a strategic and operative marketing concept in order to position and establish a product or service on the international market?

The degree programme International Marketing Management provides answers to these and other questions; you will learn just how companies and customers are integrated in a complex environment and how workable solutions and ideas spring from an understanding of this ecosystem.

The Master’s degree programme is aimed at holders of a first degree (Bachelor’s or Diplom) from both Germany and abroad; a readiness to study in an international environment is also assumed. The intercultural orienta- tion of the degree programme and the interactive teaching modules held in English provide optimal preparation for a career in international marketing management.

Selected students can participate in a double degree programme with the ESC Rennes in France.

Professional field

Graduates of this programme are qualified to perform cross-sector specialist and management tasks in nationally and internationally-active companies. The degree also provides access to the higher levels of German public administration.

Degree structure

The degree programme consists of a foundation course taught in the first semester and a specialist stage in the second semester. Teaching will focus on working with case studies to practice the application of theoretical knowledge in a practical setting. The third semester is intended for the Master’s thesis and the final examination, unless an internship or a semester abroad is completed. In this case, the study programme is extended from three to four semesters.

In addition to a comprehensive Business Administration training, the degree teaches analysis, problem-solving and implementation skills. The interactive nature of all the individual modules taught in English enables students to hone their language skills and prepare for a career in an international context.

  • Bachelor's or equivalent degree in Business Studies from an accredited university
  • At least 210 credit points. Applicants with 180 credits will be required to obtain the additional 30 credits, for example by completing a placement in the third semester (the programme will then last four semesters),
  • Evidence specifically of having completed undergraduate modules in Marketing, totalling at least 15 ECTS (European Credit Transfer and Accumulation System),
  • English language skills on a high B2 level proved by a standardised test, e.g. TOEFL (iBT minimum score 83), IELTS (minimum score 6.0), TOEIC Four Skills (minimum score 1200), PTE Academic (minimum score 67), Cambridge English Scale (minimum score 170), Oxford Test of English (minimum score 126), UNIcert II
    If you have studied in the higher education system a minimum of two semesters entirely in English, this can be accepted as equivalent (please provide proof with your application). You do not need to provide further English certificates if you hold a GMAT.
  • Letter of motivation in English
  • Curriculum vitae in English

In addition, if applicable:

  • Proof of work experience in the field of studies if you have worked for at least one year (showing the content and period of employment)
  • A GMAT/ GMAT Focus with a score above 600 points; with a GMAT/GMAT Focus no extra English proof has to be submitted

Applicants with a degree from a German university:
Please, apply online through the HWR Berlin application platform (S.A.M.).

Applicants with a degree from an university abroad:
Students with a Non-German Bachelor degree apply at uni-assist e. V.

Programmakkreditiert durch den Akkreditierungsrat

Students who acquired less than 210 European Credit Transfer System [ECTS] points in their Bachelor course must obtain the missing credit points for example by way of an integrated period of practical training, for which 30 ECTS points are awarded. This internship semester is scheduled in the third semester, after the theoretical phase and before the completion of studies. The master programme will thus last four semesters.

The content of the internship has to relate to the focus of your master studies. After enrollment you can place a request for accreditation of previous work experience or internships.

Alternatively, the missing 30 ECTS may be gained through studies abroad during your third semester. More information will be given after the start of studies upon request.

You will not have to acquire extra ECTS if your Bachelor programme was not accredited according to the ECTS point system. This generally holds true for non-EU-study programmes.

Students who have already gained 210 ECTS points in their Bachelor and completed an internship may do an additional voluntary internship in their third semester.

All information on the offered modules and lectures can be found on the online campus management system S.A.M. (Study Administration Management).

All regulations, forms and documents can be found in your faculty site.

Fees and grants

  • Tuition fees


  • Semesterfee

    ca. € 300 per semester (incl. local transport semester ticket)

Information for prospective students

Student Counselling Services

Admission and enrolment

Office for Applications, Admissions and Enrolment

Office hours:

Mon 14.00–16.00
Wed 10.00–12.00
Thu 14.00–16.00

Academic Directors

Prof. Dr. Sonja Klose

Department of Business and Economics
Prof. Dr. Sonja Klose
Professor of Marketing

Double Degree Cooperation with Triple-Accredited Rennes School of Business (RSB)

For more information: doubledegree(at)