Prof. Dr. Marcus Birkenkrahe
Department of Business and Economics
Professor of Business Information Systems, particularly company application software
+49 30 30877-1450
Postal address
Hochschule für Wirtschaft und Recht Berlin
Badensche Straße 52
10825 Berlin
Visiting address
Campus Schöneberg
Building B,
Room B 518
Badensche Straße 50-51
10825 Berlin
Studied Physics and Mathematics in Hamburg, Munich and Delft (NL) – Ph.D.
Post-doc at research institute DESY-Zeuthen, Berlin
Chairman of the Board, Globewide Network Academy, Inc., TX (USA)
Senior Internet Architect, Director of Knowledge Management, Accenture, London, UK
Senior Strategist; Global Knowledge Manager, Shell International, London, UK
Visiting Professor (Knowledge Management) University of Auckland Business School, New Zealand
Partner, Executive Coaching, Changepartnership GmbH, Berlin
Knowledge management
Business information systems
E-learning
Executive coaching
Knowledge Management Systems
Business Process Management Tools
Web-based information systems
Internet / Digital communities
Prototypical implementation of traceability in an SAP-supported supply chain
Student-focused design through gamification
Reducing the drop-out rate of xMOOC participants using design thinking methods
Agile business process modeling with BPMN for prescription delivery in a Pharmacy
The possibility of online courses in the field of Business/Economics in Germany and the UK
Project leader of the sub-project "e-learning" of the quality drive for teaching project (Hochschulpakt) of the German ministry of education and science (BMBF) 2012-2016.
Project leader of the sub-project "e-learning" of the quality drive for teaching project (Hochschulpakt) of the German ministry of education and science (BMBF) 2016-2020.
Professional training towards the use of new media and web 2.0 in higher education and on the job – supported by European Social Fund 2009-2012.
„InterKomp KMU 2.0“ - Internationales IT-gestütztes Projekt- und Wissensmanagement im multikulturellen Umfeld (gem. mit TFH Wildau) – gefördert vom BMBF 2010-2013.
Interactive teaching in 3D environments
Center for Teaching Excellence of the Berlin School of Economics and Law
Business Process Management Tools
Online Teaching Methods
Decision-Making Support Systems
Data Science
Birkenkrahe, M., Gunnoltz, J. (2019). Students model Start-Up Processes – An Embedded Approach to Entrepreneurship Education. In: Digitalität@HWR. Erfahrungen mit Digitalisierung in Forschung und Lehre, HWR Berlin.
Birkenkrahe, M., Hingst, A., Mey, S. (2019). “Ja, ich will” – Wie können Lehrende für die digitale Transformation begeistert werden? In: Teaching Trends, Die Präsenzhochschule und die Digitale Transformation, 29.-30. Oktober, Braunschweig.
Birkenkrahe, M. (2019). Playpals On A Digital Fault Line Or Participants Missing In Action? – How The Use Of Instant Messenger Apps Changed The Dynamics In My Classroom. In: Digitalkultur, Bd 10 Reihe des IEMF, HWR Berlin, S. 224-239.
Birkenkrahe, M. (28.11.2018). Wie aktualisiert man einen MOOC? eLerner Blog der HWR Berlin. Online: hwr-berlin.de. ISSN 2365-0338.
Birkenkrahe, M. (2018). Brücken über den digitalen Abgrund? – Wie man mit Messenger-Apps Kommunikation und Kollaboration in Kursen verbessern kann (aber nicht muss). In: E. Kraatz (Hrgs.) Veränderungen der Kommunikationsformen und Wandel der Kommunikationskompetenzen als neue Herausforderungen für Studium und Lehre an den Fachhochschulen für den öffentlichen Dienst. Redebeiträge und Thesen des 29. Glienicker Gesprächs, S. 85-109. Hamburg: Tredition, 2018. ISBN 978-3-7469-7845-1
Birkenkrahe, M. (2017) Der Research Methods-Online Kurs. In: Blended Learning als zukunftsweisender und integraler Bestandteil des Polizeistudiums, Fachtagung E-Learning, HWR Berlin 21-22 September 2017.
Lefers, B., Birkenkrahe, M. (2017) Was ist der didaktische Mehrwert von Gamification? Reflexion statt Regression. In: Spielräume – Facetten von Gamification in Unternehmen und Weiterbildung (Edition EMF); Hrsg. Schönbohm, Flying Kiwi Media.
Lefers, B., Birkenkrahe, M. (2016) How can educators with limited resources gamify their classes? A Design-based approach. In: Proceedings of the 10th European Conference on Game Based Learning, Paisley 6-7 October 2016.
Birkenkrahe, M. (2015) Building Graduate-Level, Gamified xMOOCs In Moodle, Proc. EADTU – The Online, Open and Flexible Higher Education Conference, Hagen 29-30 October 2015.
Birkenkrahe, M., Kjellin, H. (2015) Improving Student Interaction and Engagement In The Flipped Classroom. In: Proc. 14th European Conference on e-Learning ECEL-2015 Hatfield, UK, eds. Jefferies, A. and Cubric, M. University of Hertfordshire, Hatfield, UK, 29-30 October 2015, pp. 73-79. ISBN: 978-1-910810-70-5.
Birkenkrahe, M. (2014) Using Storytelling Methods To Improve Emotion, Motivation and Attitude Of Students Writing Scientific Papers And Theses, in: Proc. 13th IEEE Int. Conf. on Cognitive Informatics & Cognitive Computing, London, August 18-20, 2014.
Birkenkrahe, M., and Erenli, K. (2014) QuizeRo – Recipe for a Successful QR-Code Scavenger Hunt, in: Games for Training, Education, Health and Sports, eds. Göbel, S. and Wiemeyer, J., Lecture Notes in Computer Science vol. 8395-2014, Heidelberg: Springer, pp. 190-194; Proc. 4th Int. Conf. on Serious Games, Darmstadt April 1-5, 2014.
Gunnoltz, J. and Birkenkrahe, M. (2013) Bit-wise learning: a didactical–methodological design and evaluation concept for a mobile learning pilot project in junior enterprises, Int. J. Innovation in Education, Vol. 2, No. 1, 2013.
Birkenkrahe, M., Patel, S., Quade, S. (2013) Innovative Uses of Collaborative Platforms and Social Media Tools, Int. J. of Knowledge, Innovation and the Enterprise, Vol. 1, Nos. 1-2, pp. 143-165.
Birkenkrahe, M. (2013) Mit Identität spielen(d) lernen? — „Freiheit, Gleichheit, Brüderlichkeit“ im virtuellen Klassenzimmer, in: Tagungsband “Exzellenz Pakt Lehre” der 13. Jahrestagung des Arbeitskreises Evaluation und Qualitätssicherung der Berliner und Brandenburger Hochschulen, 24.-25.05.2012, Umweltforum Berlin, Hrsg. Pohlenz, P. und Oppermann, A.; Bielefeld: Universitätsverlag Webler.
Birkenkrahe, M., Habermann, F., Quade, S. (2012) Manage Projects Smarter: Picking Tools for Small and Medium-Sized Enterprises; Proc. International Conference on E-Learning in the Workplace, New York, 13-15.06.2012.
Birkenkrahe, M., Kjellin, H., Quade, S. : Applying a formalized context to inspire people to develop transferable descriptions of knowledge (2011) in: Proceedings of the 5th GUIDE International Conference, Italy, Rome, Nov. 2011.
Birkenkrahe, M., Habermann, F., Quade, S. (2011) Ubiquitous Project Management Using Interactive Virtual 3D Worlds ;in: Proceedings of the 4th Conference on e-Learning Excellence in the Middle East 2011, UAE, Dubai, January 2011, pp. 450-466.
Wide network of industry contacts across Europe and the USA
Academic contacts to University of Auckland (NZ) and Macquarie University, Sydney (Australia)
Contacts to the European Commission, Brussels, and to the UNESCO, Paris
Contacts to journalists and editors of academic and industry journals
Contacts to the Business Angel Club community (Berlin and Brandenburg)Department of Computer Science, Stockholm University, Sweden
School of Business, London Southbank University
University of Technology, Sydney
University of Auckland Business School, Auckland, New Zealand