Prof. Dr. Avo Schönbohm

Department of Business and Economics

Professor of General Business Administration with focus on Management Accounting

+49 30 30877-1144

+49 30 30877-1199

Postal address
Hochschule für Wirtschaft und Recht Berlin
Badensche Straße 52

10825 Berlin

Visiting address
Campus Schöneberg
Building B, Room B 5.17
Badensche Straße 50-51
10825 Berlin

Double Degree Programme Business Administration University Mannheim and ESSEC Business School in Cergy Pontoise (French-German) with focus on International Management and Organization and a special cultural and linguistic programme for English.

Academic Assistant of Prof. Dr. Volker Lingnau Institute for Accounting at Technische Universität Kaiserslautern. PhD in Management Accounting and teaching experience in various aspects of accounting. Audit Manager at Corporate Auditing with the Voith AG (today: Voith GmbH) – Managing and leading of various international audit assignments

Vice President Strategic Planning for Voith Paper Holding GmbH und Co. KG (Co-ordination of strategic development, international strategic business planning, M&A, etc.)

Adjunct Professor at FH Nordwestschweiz, Berner Fachhochschule, Ho Chi Minh City Open University und Banking Academy of Vietnam Hanoi, IUBH Campus Berlin

Consulting and Facilitation of gamified strategy workshops (

Gamification, Management Accounting, Strategic Planning

Strategic Performance Management

Management Accounting


Interdisciplinary & Applied Research in Management Accounting

Sustainability Accounting - Socio-Ecological Control Systems

Internal Auditing (History, Performance Management Systems, intercultural perspectives)



Strategic Planning

Management Accounting

Schönbohm, A. / Jülich, A. (2016): On the Effectiveness of Gamified Risk Management Workshops: Evidence from German SMEs. In: International Journal of Serious Games, Volume 3, Issue 2, April-June 2016, p. 67-82.

Schönbohm, A. /Zahn, A. (2016): Reflective and cognitive perspectives on international capital budgeting,. In: Critical Perspectives on International Business, Vol. 12 (2), pp. 167 - 188.

Schönbohm, A./ Vliet,v. J. (2016): Controlling im interkulturellen Verhandlungstanz. In: ControllerMagazin Mai/Juni 2016, S. 14-18.

Franke, F./ Schönbohm, A. (2016): Gamification in Business Innovation - Quasi-Experimental Research Results on Gamified Idea Generation, Berliner Wissenschaftsverlag.

Breu, C./Schönbohm, A./Löcher, M. (2016): Impact of Investor Presentations on Share Prices - Evidence from DAX 30 Companies, Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin) - Paper Nr. 88, 2016.

Schönbohm, A. (2015): Gamification im strategischen Controlling. In ControllerMagazin, Sept.-Okt. 2015, S. 71-74.

Schönbohm, A., Graffius, M., Marwede, L. und Urban, K. (2015): Gamification - The Art and Fun of Performance Mangement. Konferenzbeitrag auf der CARF in Luzern.

Schönbohm, A./Urban, K. (2014): Can Gamification Close the Engagement Gap of Generation Y? A pilot study on the digital startup sector in Berlin. Logos Verlag Berlin, 2014.

Schönbohm, A., Petri, W. und Marufi, B. (2014): MVAC: A Quantitative Method for Measuring the Value Added from Improving Manufacturing Operations. In: Journal of General Management, Vol. 39 No. 4 Summer 2014, p- 75-85.

Rhode, A/ Schönbohm, A./van Vliet, J. (2014): The Tactical Utilization of Cognitve Biases in Negotiations. Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin) - Paper Nr. 80, 2014.