Prof. Dr. Gert Bruche

Department of Business and Economics

Professor of International Management

+49 30 30877-1006

+49 30 30877-1169

Postal address
Hochschule für Wirtschaft und Recht Berlin
Badensche Straße 52

10825 Berlin

Visiting address
Campus Schöneberg
Building B, Room B 4.32
Badensche Straße 50-51
10825 Berlin

1971: Diplom-Ingenieur (Master’s in Engineering) in Regional Sciences, Technical University of Berlin

1976: Dr. rer. Pol., Doctorate in Economics and Political Sciences, Freie Universität Berlin

1977: Research Associate, Freie Universität Berlin

1978-80: Programme Officer, United Nations Development Programme, Ankara, Turkey

1980-85: Head of Research Group, International Institute of Management, Social Science Centre (WZB), Berlin

1985-86: Strategy Advisor to the Board – Corporate Development Department, Schering AG, Berlin

1987-91: Managing Director of Schering Limited, Hong Kong, Schering’s multi-divisional subsidiary for China, Hong Kong and parts of South-East Asia

1992-94: Director of Strategic Marketing for Schering AG’s diagnostics division

Since 1994: Professorship at the BSEL and consultant in a variety of projects with corporate clients

2002-06: Programme Director of Schering’s “Strategic Leadership Programme” in Singapore for the Asia-Pacific region

2004-08: Dean of the Faculty of Business and Economics and Vice-President of the Berlin School of Economics and Law

2009/10: Scholar-in-Residence, Symbiosis International University, Pune, India

2010 - : Academic Director, M.A. International Business & Consulting

Competition strategy, global strategies

China and India

Innovation strategies

Pharmaceutical industry

Competitive Strategy and Strategic management in the MBA courses, particularly the European-Asian MBA course as well as the course Chinese and European Economics and Business Studies

International Management with a focus on India and China

Internationalization of Chinese Automotive Companies in Europe: A Comparison with the Strategies used by Japanese and Korean Automakers (MA thesis)

Innovation-based Market Entry and Sustainable Competitive Advantage – The Case of Scienova GmbH (MBA thesis)

The Role of Supplier Management in Achieving Competitive Advantage in the Ultra Low Cost Car Market – The Case of Tata Nano’s Cost Leadership Strategy (MBA thesis)

Formulation of a Growth-Oriented Competitive Strategy for a Highly Specialised Biotech Company (Bachelor thesis)

Business management evaluation of system component innovations and their broad proprietary exploitation (sponsor: Roche Diagnostics) (MBA thesis)

Market strategies of telecommunications providers in rural areas of India (Bachelor thesis)

Selection and Evaluation of Potential Partners for the Engine Overhaul in Asia (Sponsor: Lufthansa Technik) (Diploma thesis)

Challenges and Success Factors at the Post Merger & Acquisition Phase – The Case of Lenovo's Takeover of IBM's PC Business (MBA thesis)

Globalisation of research and development with a focus on China/India vs. Europe

Strategies of multi-national companies from emerging countries

Global shifts in the production and acquisition of knowledge

Competition strategy, dynamic approaches from the point of view of resources

Strategy consulting projects for multi-national companies (particularly international strategies for divisions and strategies for subsidiaries in Asia and the Middle East).

Internet-based marketing strategies, particularly pharmaceuticals/Asia (consulting project)

Development and organisation of company-specific executive management training programmes (Corporate University) for a multi-national company

Akademischer Fachkräftemangel in Deutschland und der Bildungsaufstieg Chinas und Indiens – Implikationen und Zusammenhänge. In: Meyer, S. /Pfeiffer, B. (Hrsg.), Die gute Hochschule: Ideen, Konzepte und Perspektiven. Festschrift für Franz Herbert Rieger. Berlin: Edition Sigma 2010, S. 297-307

(Book Review) The Rise of Transnational Corporations from Emerging Markets – Threat or Opportunity? Karl P. Sauvant (ed.) with Kristin Mendoza and Irmak Ince , Edward Elgar, Cheltenham UK, Northampton, MA, USA, (2008). In: Journal of International Management, 2010, Vol. 16, Issue 1

The Emergence of China and India as New Competitors in MNCs Innovation Networks. In: Competition & Change, Special Issue on Socio-political Perspectives of Intra-firm Competition, Production Relocation and Outsourcing, Vol. 13, No. 3, September 2009, pp. 267-288

A New Geography of Innovation – China and India Rising, Columbia FDI Perspectives No. 4, April 2009

Contacts with companies, business schools/universities and researchers in Asia (India, China, Taiwan, Hong Kong, Singapore)

International contacts in the pharmaceutical industry

Contacts with international organisations (EU, OECD)

Schmalenbach-Gesellschaft für Betriebswirtschaft – a registered association for business management

VBKI – Association of Business People and Industrialists in Berlin

WZB - Social Science Research Centre, Berlin